Marketing Lead

Location: PK

Category: Marketing

Last Date: 06-13-2024

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We are seeking a highly motivated and skilled individual to join our team as a Marketing Lead. This role involves contributing to the development and implementation of effective marketing strategies to enhance our brand presence and achieve organizational objectives.

Knowledge and Skills:

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Highly organized with meticulous attention to detail.
  • Proactive and self-motivated with the ability to work independently and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills, with a passion for driving results through innovative marketing strategies.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.

Job Description:

  • Develop and execute comprehensive marketing strategies to promote Software Productivity Strategists, Inc. products and services.
  • Create engaging marketing content, including blog posts, social media posts, campaigns, and website content, to attract and engage target audiences.
  • Create reports on marketing and sales metrics, such as conversion rates, to track performance and identify areas for improvement.
  • Cultivate and maintain relationships with customers, partners, and industry influencers to support brand awareness and customer engagement.
  • Assist with organizing promotional events, including planning, execution, and evaluation.
  • Manage daily administrative tasks to ensure the Marketing department runs smoothly.
  • Conduct market research to identify new opportunities and stay updated on industry trends.
  • Gather and analyze consumer behavior data, including web traffic and rankings, to inform marketing strategies.
  • Prepare regular sales forecasting reports to inform decision-making and resource allocation.
  • Monitor competitors' marketing activities and identify potential threats or opportunities for the company.

Education:

Bachelor's degree in Marketing, Business Administration, Communication or a related field.

Qualification:

  • Bachelor's degree in Marketing, Business Administration, Communication or a related field 
  • Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
  • Proven experience in marketing roles, preferably in the IT industry.