Personalization & Localization


Shoppers are coming to expect a seamless and immersive experience tailored to their personal needs. Integration of disparate data from customer loyalty programs, third-party data sources, and purchasing behavior, in conjunction with master data management solutions, enables “one source of truth” that strengthens a retailer’s insights. Providing full transparency to the retailer on the backend with the shopping experience on the front end creates a seamless, personalized transaction for the customer.